What happens when a previously hour-long format reality show gets changed into a bloated hour-and-a-half-long catfight? You get this season of Project Runway.
Let’s look at a breakdown of tonight’s episode:
9:00 – 9:11– discussion of the unfairness of last week’s win and elimination, picking of teams for the new challenge, description of this week’s challenge (create an entire collection), Garnier product placement, HP Touchsmart Notebooks product placement, ridiculous team meeting in which one group decides that a military and lace inspired collection is an excellent idea. Gretchen becomes the defacto leader of the menswear/camel team, the military/lace group lacks a leader, annnnnd commercial break.
9:12 – 9:14 – Commercials
9:14 – It looks like it’s the end of the commercials, but it’s just a Project Runway HP Touchsmart commercial featuring current contestants.
9:14 – 9:16 – Commercials
9:16 – 9:22 – Return to the military/lace group’s problematic planning meeting, where Peach begins to freak out. Gretchen, defacto leader of Team Luxe (ugh), notes that they’ve mutually agreed on many things. Trip to Mood, where obnoxious dancing takes place. Valerie compares designing a collection piece by piece to having diarrhea and vomiting at the same time, which does sound horrible, but which I don’t really grasp as a metaphor. Big drama over Michael Costello, who apparently can’t even construct a cowl neck
9:22 – Commercials
9:26 – 9:34 – Team Military/Lace has no idea how to suggest hairstyles. Lots of Garnier placement. “I’m going to use a tiny bit of the FiberGum putty. It just gives me a little more…control.” Tim checks in with Team Military/Lace, who reminds them that lace can easily look old, and that Casanova in particular needs to “youthen up” his look. Team Luxe is ambitious, apparently, and at the same time, their clothes are “ho hum.” After his harsh critique, Casanova wants to walk out, which means his other team members have to finish his look.
9:34 – More commercials
9:39 – 9:47 – Subtitled discussion in Spanish as Casanova has a break down, and his model is sent in to try to talk him down. Things have got to be rough when the best advice comes from his model. Michael Costello’s shirt is poorly fitted, AJ has nothing to put on his model, and Casanova manages to pick up a pair of scissors. Of course, Gretchen has ended up making pieces for nearly every look, and is now freaking out. Next morning, everyone shows up ready to work, even though Valerie describes the other team as “cray-cray.” Models show up, and are promptly pressed into sewing duty. More Garnier product placements. Tim shows up to warn everyone that it’s time to go to the runway, and a little pre-show trash talk kicks in.
9:47 – 9:50 – Annnd it’s the commercials.
9:50 – Another HP Touchsmart psych out.
9:50 – 9:52 – Return to actual commercials.
9:52 – 10:01 – We begin the runway show! We still have over half an hour of this program! Gretchen comments on the Team Military/Lace collection, which she feels has no flow. Team Luxe feels that their collection is coherent, thoughtful, understated, etc. etc. So of course, Team Military/Lace are the winners. They talk about the balance between hard and soft, and the difficulty of creating something that is both cohesive but representative of each designer. There’s so much Gretchen commentary that they actually cut back and forth between her backstage complaints and the judging of the winning team. In the Room of Regret, Team Luxe discuss runway defense strategy.
10:01 – Oh, apparently Lifetime has the How I Met Your Mother syndication rights. Oh, more commercials.
10:06 – 10:19 – All right, here comes the complaining. When asked to identify the weakest designer, Gretchen stumbles over not saying Michael Costello’s name, and then Gretchen Just. Keeps. Talking. Nina: “it doesn’t have any sex appeal, there’s no design, and the colors are…ghastly.” Gretchen is trying to do a 360 turn around by throwing Michael under the bus and claiming she actually hated the collection, and the judges aren’t buying it. Finally, everyone has to go through and claim every piece they made. Judges discussion quickly skips over the winners, and revel in the awfulness of Team Luxe. “It was hideous.” “I don’t understand, were you just bossing everyone around?” “It’s like jumping off a bridge, and it’s like, everyone’s going to drown, let’s drown together.”
10:19 – 10:23 – Yup.
10:23 – Really, another HP commercial?!
10:23 – 10:24 – Last commercial break.
10:24 – 10:30 – Casanova wins! It comes down to Gretchen and AJ, and Gretchen is in, of course, because everyone hates her. Poor AJ goes home. Tim totally calls out Team Luxe for letting Gretchen “manipulate and bully” them, and basically tells AJ that he’s going home because Gretchen was a jerk.
If the previous Project Runway format ran about 43 of its 60 minutes for about 72% actual programming, this new version runs 61 out of 90 minutes, giving us 68%, so that feeling of incredible commercial saturation is not just your imagination! What do you actually get for those extra 18 minutes? Mostly complaining. And Garnier.
Pictures will go up tomorrow as I get them!


















